So you’ve decided to become the Commuter Challenge Coordinator at your workplace! If you’ve already registered your workplace, then you’re ready to start promoting the challenge.
To begin, you have to understand your audience. Consider how your workplace primarily communicates and what motivates your co-workers to take action. Once you’ve considered your audience, choose the mediums that will be most effective and craft the message accordingly. Whether you spread the word through gifs over slack or in a newsletter, is up to you.
Check out our Workplace Coordinator Levels to determine your plan of action to promote the Commuter Challenge. It only takes a few simple steps to become an exceptional coordinator!
Workplace Coordinator: Essentials
Send an Email – To begin, acquire your workplace’s URL. Use that link to send an email to your colleagues with information about the challenge, why they should get involved, and how to register. Check out our email template for guidance here.
Hang Posters – Next, place some posters around your office (consider the environment when printing). Find our poster options here.
Talk to People – Furthermore, spread the word. Utilize word-of-mouth promotion by bringing it up in meetings, share information at the coffee station, and pop-in to persuade your co-workers to take part.
To-do list:
- Register your Workplace
- Attend Workplace Coordinator Learning Lunch
- Send an Email to your Co-Workers to Register
- Hang Promotional Materials in your Workplace
- Spread the Word
Step it up a notch…
Workplace Coordinator: Elevated
Send Email Updates – We all know it can take more than one email to get someone to take an action. That’s why you will probably have to send follow-ups and regular updates to keep everyone engaged.
Attend Events – We host a number of events as part of Commuter Challenge, including; Media Launch and Clean Air Day. Ensure your colleagues know about our offerings and how to connect with other sustainable commuters.
Track Progress – You can download reports from the Commuter Challenge website to determine how your workplace is doing throughout the week.
To-do list:
- Register your Workplace
- Register for Workplace Coordinator Learning Lunch
- Send an Email to your Co-Workers to Register
- Hang Promotional Materials in your Workplace
- Spread the Word
- Send a Follow-Up Email to Encourage Registration
- Announce on Social Media that your Workplace is Taking Part using #CommuterChallengeMB
- Attend our Events
- Monitor Registrations and Track Progress to Send Notices Accordingly
- Offer Support and Encouragement for Participants
Step it up a notch…
Workplace Coordinator: Exceptional
Make Changes – Most workplace locations have challenges to sustainable commuting, but you can help reduce them by implementing policies, programs, and facilities that make it easier and more desirable. Check out our blog for information on how to get your workplace ready for Commuter Challenge.
Create Events – We hold several events throughout the week, but it is even better to hold events at your workplace before/during Commuter Challenge. Consider hosting walking meetings, lunchtime bike rides, sustainable commuting info sessions, and/or morning pit-stops.
Celebrate – Every sustainable commute has a positive impact on our province and planet, be sure to celebrate! You can reward fellow employees by organizing a party, adding new facilities, or hanging up your Commuter Challenge certificate proudly.
To-do list:
- Register your Workplace
- Register for Workplace Coordinator Learning Lunch
- Send an Email to your Co-Workers to Register
- Hang Promotional Materials in your Workplace
- Spread the Word
- Send a Follow-Up Email to Encourage Registration
- Announce on Social Media your Workplace is Taking Part
- Attend our Events
- Monitor Registrations and Track Progress to Send Notices Accordingly
- Offer Support and Encouragement for Participants
- Implement Policy, Facility, and Program Changes at your Workplace
- Create Participation Incentives within your Workplace
- Organize Commuter Challenge events at your Workplace
- Send Regular Emails to Update your Workplace on Prizes, Events, Rankings, and anything else to motivate
- Celebrate your Successes
Want to step it up another notch? Get in touch with us, we’d love to chat about promoting the challenge at your workplace!
For tools, tricks, and tips to boost participation at your workplace, check out our available resources in our coordinator’s corner.
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